Move over Facebook and Twitter, there's a new social networking app that's flavour of the month.
An app called Peach that lets users share messages with GIFs, drawings and more, is rapidly rising up the App Store charts.
While there are plenty of messaging apps already out there, Peach lets you use 'magic' words to send interactive content such as a photo, add a weather forecast or send a star rating, for example.
An app called Peach that lets users share messages with GIFs photos (illustrated left), drawings and more, is rapidly rising up the App Store charts. It lets users type 'magic words' to add content (shown right)
This stops users having to scroll through a list of commands in a menu, much liking searching for an obscure emoji.
The iOS app was created by Dom Hoffman, the founder of video app Vine which was bought up by Twitter in October 2012.
The company explained in its App Store description: 'Peach is a refreshingly fun and simple way to keep up with friends and be yourself.
'Share tiny updates as you go through your day. Posting is as easy as texting "with a twist".'
Peach has swiftly entered the top 10 social networking sites listed on the US app store, at number nine, TechCrunch reported, and is currently ranked 24th in the UK.
It borrows and combines features from other social networks.
For example, it lets users send notifications like sending a 'wave' or 'cake' in a similar way to people poke each other on Facebook.
It also shows a user's activity on a homescreen, similar to Facebook's 'wall', that allows friends to 'like' or comment on posts.
The iOS app was created by Dom Hoffman, the founder of video app Vine which was snapped up by Twitter in October 2012. The screenshot left shows the app's homescreen, which is a summary of friends' activity on Peach, while the screenshot right shows how people can scroll down a page of shared content
Messages can be seen by friends, like on Twitter, but there is no option to send a direct message.
However, it is the 'magic words' that set it apart.
For example, users can type 'gif' to find and share a short cyclical video clip, or 'draw' to open a space where they can doodle a picture.
There are also more practical commands, such as 'here' which adds a user's location, 'weather' to add a current meteorological summary and 'move' to show how many steps a user has walked.
Experts are musing whether Peach's magic words are enough to see it compete with the likes of Facebook, Twitter and WhatsApp, or fade into obscurity a little bit like 'Yo' which shot to fame last year, allowing people to simply send the message 'Yo' to one another.
Currently, Peach is only available for iPhones and iPads, but this will likely change in the future if it becomes a hit and an Android version is in development.
THE TALE OF YO - AND A POSSIBLE TECH BUBBLE
In June 2014, an app named Yo spread like wildfire, despite only letting users send the word 'yo' to friends.
In just over two months it gained £590,000 ($1 million) in funding and had a growing userbase of about 50,000 people.
According to the Financial Times the app took just eight hours to build but quickly proved a hit with its ‘single-tap zero character communication tool.’
In June 2014, an app named Yo spread like wildfire, despite only letting users send the word 'yo' to friends
The firm boasted it takes 11 taps to send the word ‘yo’ on a rival messaging service like WhatsApp compared to just two on its app.
But critics said at the time the app was a sign we are in an 'internet bubble' like the one at the turn of the century when valuations were sky-high, and it could be set to crash in a similarly disastrous manner.
While this has yet to happen, it will be interesting to see whether Peach is snapped up by a social networking giant or grows rapidly with a huge amount of investment.
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