A bevy of Australian celebrities have banded together for a stellar Australia Day mission known as Operation Boomerang – which has the makings for one of the most epic Australian ads of all time.
Every year, in what has become an iconic and much-loved Australia Day tradition, a hilarious ad is launched as part of the ‘We Love Our Lamb' campaign.
The TV ads rally Aussies into eating lamb on January 26, often with ‘lambassador’ Sam Kekovitch boisterously telling viewers that is simply unAustralian not to tuck into a lamb chop or two on the public holiday.
The 2016 installment has been launched and is a distinct departure from previous campaigns, with the celebrity-laden, major production already praised as ‘one of the best ads ever’ by fans online.
Hysterical SBS reporter Lee Lin Chin is the latest ‘lambassador’, spearheading the incredibly dramatic campaign with cameos from Nova radio hosts Fitzy and Wippa, Rugby star Stephen Moore, newly retired cricket hero Mitchell Johnson and Masterchef judge George Calombaris.
Hysterical SBS reporter Lee Lin Chin is the latest ‘lambassador’, spearheading the dramatic yet comical campaign for 'We Love Our Lamb'
Wallabies captain Stephen Moore is seen looking downtrodden in Twickenham, England – the site where Australia narrowly lost the world cup more than two months ago – when an operative approaches, shining a light in his face and telling him: ‘it’s time to go home.’
A squad descends upon a variety of worldwide locations – including an LA dentist office, a Tokyo boardroom meeting and even former cricketer Mitch Johnson’s Bali holiday – to extract Australians and smuggle them back to the land down under to ensure they can enjoy lamb on Australia Day
Hysterical SBS reporter Lee Lin Chin is the latest ‘lambassador’, spearheading the incredibly dramatic campaign with cameos from Nova radio hosts Fitzy (right) and Wippa (left)
Ms Chin stars as the mastermind behind a large-scale operation to escort Australians home for Australia Day to ensure they can indulge in the red meat. Ttagline ‘you’ll never lamb alone’.
The ad includes‘There are over one million Australians abroad who are in serious danger of not being in Australia on Australia Day… not on our watch! Introducing Operation Boomerang,’ the campaign announced on Facebook.
The ad begins with Ms Chin dramatically recalling her horrific Australia Day in 1996 in freezing, snowed-in Poland, where it was so cold she couldn’t even light the barbeque to eat a lambchop.
‘Warsaw, winter, ‘96. Minus 17. And not a chargrilled chop in sight. That was no way to spend an Australia Day. We will never let that happen to another Australian. Commence Operation Boomerang,’ Ms Lin announces as she strokes a hairless dog, reminiscent of a Bond villain.
A squad descends upon a variety of worldwide locations – including an LA dentist office, a Tokyo boardroom meeting and even former cricketer Mitch Johnson’s Bali holiday – to extract Australians and smuggle them back to the land down under to ensure they can enjoy lamb on Australia Day.
In ‘definitely Not Copenhagen’ a shot from behind shows two royals bearing a striking resemblance to Crown Princess Mary and Prince Frederik waving from a balcony - before the female is whisked away to Australia
Masterchef judge George Calombaris fittingly makes a cameo in the ad championing the red meat
Sam Kekovitch finally makes his appearance, announcing ‘the kookaburra has landed,’ from on board a helicopter. He has long been the face of the annual Australia Day ad for lamb
A captain gravely explaining in a particularly ocker Aussie drawl: ‘right now there are thousands of Australians stranded overseas. They’re a snowball’s chance in hell of eating lamb on Australia Day. Let’s go get ‘em'
The captain gravely explaining in a particularly ocker Aussie drawl: ‘right now there are thousands of Australians stranded overseas. They’re a snowball’s chance in hell of eating lamb on Australia Day. Let’s go get ‘em.’
An Australia sits in a London pub looking dismally at his beer when a uniformed operative approaches and abruptly puts his finger in the beverage.
‘My finger’s warm. That’s bad. Let’s go,’ the official says with an arm on the Aussie abroad’s shoulder.
Wallabies captain Stephen Moore is seen looking downtrodden in Twickenham, England – the site where the Wallabies narrowly lost the world cup more than two months ago – when an operative approaches, shining a light in his face and telling him: ‘it’s time to go home.’
Newly retired fast bowler Mitch Johnson lies sipping a coconut by the pool in Bali when a cricket ball lands on his chest.
‘Sorry, Mitch. No one retires from backyard cricket,’ the operative tells him.
In ‘definitely Not Copenhagen’ a shot from behind shows two royals bearing a striking resemblance to Crown Princess Mary and Prince Frederik waving from a balcony.
A person dropped in black slides down a rope onto the palace and carries the mysterious brunette princess away and back to Australia.
A bearded man in a trendy Brooklyn apartment cowers in fear when his door crashes in, an official bounding into his room to tell him reassuringly: ‘c’mon mate, in a few hours you’ll be eating lamb on the beach.’
To the Operation Boomerang operative’s horror, the Aussie expat tells him: ‘but I’m a vegan now.’
More operatives crash through the ceiling of a Tokyo boardroom, leaping out of a helicopter and sending smashed glass flying everywhere to escort a homesick businessman home for Australia Day.
Sam Kekovitch finally makes his appearance, announcing ‘the kookaburra has landed,’ from on board a helicopter.
In ‘definitely Not Copenhagen’ a shot from behind shows two royals bearing a striking resemblance to Crown Princess Mary and Prince Frederik waving from a balcony
"The idea is there are certain key holidays across the calendar where Australians abroad get homesick – they are forced to play a game of cricket in the car park in New York and that sort of thing. I think Lee Lin Chin is really an unexpected hero,’ Andrew Howie from Meat and Livestock Australia told Mumbrella.
“Lamb remains our nation’s favourite meat,” Mr Howie told Huffington Post.
“This year we want to remind all Australians to get together with loved ones and friends to celebrate what Australia Day is all about -- sharing some delicious lamb on the barbie.”
The ad begins with Ms Chin dramatically recalling her horrific Australia Day in 1996 in freezing, snowed-in Poland, where it was so cold she couldn’t even light the barbeque to eat a lambchop
The operatives will clearly stop at nothing to return Aussie's abroad to the sunburnt country
A bearded man in a tendy Brooklyn apartment cowers in fear when his door crashes in, an official bounding into his room to tell him reassuringly: ‘c’mon mate, in a few hours you’ll be eating lamb on the beach'. However it's too late - the Aussie hipster has already become a vegan
The ad has already had an incredibly position reception with social media users declaring it one of the 'greatest' ever.
‘Great lamb ad or *greatest lamb ad?’ leveled Twitter user Chris Neugebauer.
‘Just seen the Australia Day lamb ad. One of the greatest ads I have ever seen,’ former wicket keeper cricket Daniel Smith.
‘Oh my Lord. Lee Lin Chin is the face of lamb now,’ tweeted SBS personality Marc Fennell.
‘You will never lamb alone!’ wrote Liberal MP Wyatt Roy.
The ad has already had an incredibly position reception with social media users declaring it one of the greatest ever
An Australia sits in a London pub looking dismally at his beer when a uniformed operative approaches and abruptly puts his finger in the beverage. An LA dentist is also whisked away as part of Operation Boomerang
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