Lady Gaga and Intel have been accused of exploiting the Grammys David Bowie tribute to make money as his son Duncan Jones also joined in the criticism.
The singer went through 10 of the icon's tracks during the performance using visual effects designed by the technology company.
Moments before the CBS broadcast, a commercial for Intel starring the pop star had aired, prompting viewers on social media to express disgust.
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Lady Gaga has been accused of using her Grammys tribute to David Bowie to sell Intel products. The singer went through 10 of the icon's tracks during the performance using visual effects designed by the tech firm
David Bowie's son Duncan Jones posted an unusual message following Lady Gaga's performance
Lady Gaga, right, appeared on stage with Nile Rodgers, left, as part of the tribute to the late David Bowie
And many claimed she had exploited the memorial treating it as an advert for Intel.
David Bowie's son Duncan Jones tweeted the Oxford English Dictionary's definition for the world 'gaga'. He wrote: 'Over-excited or irrational, typically as a result of infatuation or excessive enthusiasm; mentally confused.'
He then added: 'Damn it! What IS that word!?'
The tweet, which was send in the early hours of the morning is being seen as slightly critical of Lady Gaga's performance.
But while Bowie's son's reaction was quite tempered, the response of David Bowie fans on the internet was quite vitriolic.
One person wrote on Twitter: 'It was awful and using it to sell intel [sic] right after is a disgrace. Shameful.'
Another said: 'That was disgusting. She used what should have been a tribute to sell herself and Intel.'
Lady Gaga, pictured, collaborated with technology firm Intel to create last night's David Bowie tribute
The controversial singer, pictured, center, said from the age of 19 she wanted to be David Bowie
Paul Tapp, Intel's director of technology, told Vanity Fair: 'Lady Gaga had been speaking to Intel as early as September, brainstorming ways in which she could use technology to express herself in a way that had never been done before.'
The team had already started working on ideas, but when Bowie died on January 10, Gaga started re-imaging it as a tribute.
She told the Intel Corporation: 'I like to do things that integrate technology and art with powerful experiences.
'I think that this collaboration with Intel has been very different than anything I have done before. They have really given me so much amazing technology to play with
Twitter users expressed their outrage, claiming the singer had used the moment for her own personal gain
One person accused her of making money off the Bowie tribute just months after his death
Another social media said 'shame on you' - referencing the commercial that aired after her set
Gaga, 29, a six-time Grammy laureate who, like Bowie, is known for frequent self-reinvention, arrived on the red carpet dressed in an outfit that channeled Bowie's signature androgynous look, sporting a bright, blue embellished jacket-dress and bright orange hair.
She said: 'When I was 19 years old ... I started to live my life like him. I began to consume art and fashion and art history and a combination of those things, performance technique ... and I only hung out with people that were artists and that was the way that he was and I learned that from him.
'What I'm trying to say is there's people that love David Bowie, and then there's David Bowie fans, and there's Bowie kids, who live like him ...and I can't express to you, I don't know who I'd be if I didn't have (him as) a figure in my life. I don't know what my identity would be.'
Bowie died of cancer at age 69 on Jan. 10. Gaga said she never met Bowie, but that they 'were pen pals'.
Before her performance, she got a tattoo of David Bowie's face inked to the side of her body.
Intel tweeted about their partnership with Gaga during Sunday's show. The broadcast was beset by a number of glitches
The Intel advert starring Lady Gaga (pictured) featured the singer as she prepared for her upcoming Grammys performance
The ad - which aired immediately before her set - showed the artist in a series of different costumes talking about how she used Intel for her work
It also featured scenes from rehearsals with Gaga, her band and back up dancers in the run up to the performance
Many have criticized Intel and the singer for attempting to exploit the tribute to Bowie for commercial gain
She added: 'I've been wanting to get one for a long time. I was thinking about how there's a lot of my fans that have Lady Gaga tattoos, some of them are really covered, and I always thought it was so badass the way that they were so committed to my music.
'I have a lot of ink already on my body, different sort of artistic prayers and thoughts and things that mean something to me, but I always wanted to get a tattoo of somebody that changed my life. And he really did.'
On stage she charted Bowie's half-century career with a medley touching on the hits: 'Space Oddity,' 'Changes,' 'Ziggy Stardust,' 'Suffragette City,' 'Rebel Rebel,' 'Fashion,' 'Fame,' 'Under Pressure,' 'Let's Dance' and 'Heroes.'
The song-dance number was punctuated by a torrent of flashing multi-colored lights and images projected on a large screen behind her, all made possible by Intel technology
Bowie's work garnered posthumous Grammy award recognition on Monday as a new version of his composition 'Sue (Or In a Season of Crime),' re-recorded for his 26th and final studio album, 'Blackstar,' earned the prize for best arrangement for instrument and vocals.
Daily Mail Online has contacted Intel for comment.
Faith Stankevich even said the performance was emotionless, and accused Gaga of using Bowie to 'sell' the company's products
Gaga had been working with Intel since September on the show. But when Bowie died on January 10, she decided to turn it into a tribute
Other social media users slammed her performance, with one saying it was 'embarrassing'
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