Those looking to get their hands on one of Apple's smart watches now have an added monetary incentive, as US outlets have announced they are again cutting the price.
Major retailers in the US, including Best Buy and Target, have cut $100 (£67) off the recommended retail price for the watch, dropping it to as low as $249 (£173) for a 38mm sports model.
The price drop, which comes ahead of an Apple event next month, has fuelled rumours of an imminent new release, the Apple Watch 2.
But experts are advising people not to get their hopes up.
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Major retailers in the US, including Best Buy and Target, have cut $100 (£67) off the recommended retail price for the watch, dropping it to as low as $249 (£173) for a 38mm sports model. Stock image
According to ABC News, such a price drop would typically indicate a new model on the way, but analysts are saying it is unlikely.
Since its launch in April last year, the watch has had a fairly limp sales profile, and has not flown off the shelves as retailers, and Apple, had hoped.
MailOnline reported that sales fell by 90 per cent following the launch, while the iPhone continues to be Apple's star product line.
A new edition of the iPhone is expected to emerge when Apple holds an event on 15 March, and the price drop had raised hopes that an Apple Watch 2 might make its appearance.
The price drop, which comes ahead of an Apple event on 15 March, has fuelled rumours of an imminent new release, the Apple Watch 2. But experts are advising people not to get their hopes up of a newer version of Apple's smart Watch (pictured)
As the watch works in combination with the iPhone, buying the watch will likely boost brand loyalty, meaning watch owners are more likely to upgrade their other Apple products
However, Tech Crunch said that despite the rumours, a release of a second generation of the watch is probably not just around the corner.
Instead, the tech giant is likely aiming to capture market share with its first iteration of the smart watch.
As the watch works in combination with the iPhone, buying the watch will likely boost brand loyalty, meaning watch owners are more likely to upgrade their other Apple products.
There are no discounts currently listed on the Apple store for US, or for the UK, where the Apple Watch Sport starts at £299 ($430).
MailOnline has contacted Apple, but the firm said it doesn't comment on rumours or speculation.
Other source indicate that the next generation of the watch will make its appearance in mid to late 2016.
Next month's event is expected to see a new iPad, a mini iPhone and more apps.
The revamped tablet will likely be called iPad Air 3 and feature a 9.7-inch screen, much smaller than the firm's latest 12.9-inch iPad Pro.
Apple is also expected to reveal a new 4-inch iPhone, dubbed the iPhone 5se at the event.
IS APPLE SET TO RELEASE A 'MINI' IPHONE IN HOT PINK?
Rumours recently circulated on a Japanese website suggest Apple is hoping forsuccess with its colour choices for the highly-anticipated iPhone 5se.
Sources have said Apple's rumoured 4-inch handset will be identical to the iPhone 6s in appearance and will be released in the same colour options.
A Japanese blog has also posted a supposed leaked image that also shows the handset with a Hot Pink case.
According to a post on Macotakara, Apple's highly anticipated 'mini iPhone' will be available in Silver, Space Grey and Hot Pink.
However, tech website 9to5mac, which published photos of the iPhone 5se, states that its sources are correct and that the handset will be available in Silver, Space Grey, Gold, and Rose Gold.
The iPhone 5se is expected to be a 4-inch model and the 'se' stands for 'special edition'. It is rumoured to have faster A9 and M9 chips, the iPhone 6's camera system, Apple Pay, more storage, always-on Siri activation support in a design that is 'nearly identical' to that of the 5s (pictured)
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