'If only nature would find a way to cover these oranges'! Upmarket supermarket chain Whole Foods under fire after selling ready peeled oranges in plastic containers

Upmarket supermarket Whole Foods has come under fire for selling ready-peeled oranges packaged up in plastic containers.

The packaging faux pas was spotted by shopper Nathalie Gordon while she was in a store in California.

She tweeted a picture of the oranges, with the caption: 'If only nature would find a way to cover these oranges so we didn't need to waste so much plastic on them.'

Upmarket supermarket Whole Foods has come under fire for selling ready-peeled oranges packaged up in plastic containers (pictured)

Her message prompted a Twitter frenzy and was retweeted more than 50,000 times, mainly by outraged customers.

Whole Foods prides itself on sustainable and organic products and encourages shoppers to bring along their own bags or use paper bags in a bid to help the environment.

One person responded: 'That makes me unbelievably angry actually. Talk about necessarily contributing to plastic taking over the planet.'

Another said: 'I guess people are too busy to peel an orange!'. Another user said: 'Pre-peeled oranges are actually a thing?! Wow. Just. Wow...;

The packaging faux pas was spotted by shopper Nathalie Gordon while she was in a store in California

While one user wrote: 'The irony of this being Whole Foods too.'

But other users suggested it could be for disabled or elderly people who are unable to peel the fruit. 

Following the outrage, Whole Foods said it would pull the product from the shelves.

The store replied to Ms Gordon, saying: 'Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel.'

A spokeswoman added that many customers want convenience but that this experiment wasn't 'fully thought through'.

They said: 'We're glad some customers pointed it out so we could take a closer look.'

Last year, the chain caused another storm when a customer a photo on Instagram which showed 'asparagus water' - consisting of some aspargus stalks floating in bottled water - on sale for $5.99 (about £4.20), in a store in Los Angeles.

The store also described that incident as a mistake.

• Twitter
• Facebook
• Google
• Tumblr
• Pinterest

About Unknown

"Mình là Phương Nguyễn, thâm niên 4 năm kinh nghiệm thiết kế website và làm marketing, tuy nhiên kể từ 1 năm trở lại đây mình không còn làm marketing nữa, và chỉ tập trung vào viết plugin và giao diện cho Wordpress, nếu các bạn thấy bài viết hay thì hãy chia sẻ cho những người khác cùng tham khảo, còn nếu muốn thiết kế website hoặc sửa web hay đặt một plugin có chức năng đặc biệt, hãy liên hệ ngay tới Phương"